AMBASSADOR PROGRAM
America’s public lands are facing unprecedented pressure, and our motorized recreation community needs leaders who can step forward when it matters most. The BlueRibbon Coalition Ambassador Program is designed for passionate off-roaders, UTV riders, motorcyclists, snowmobilers, overlanders, and boaters who want to take an active role in defending access.
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As a BRC Ambassador, you become the eyes and ears of your region—helping identify new land-use issues, collaborating with local land management agencies, supporting community events, sharing critical updates, and rallying others to take action. With training, resources, and direct support from BRC, you’ll be equipped to represent responsible motorized recreation and ensure these opportunities remain open for future generations.
The Blue Ribbon Coalition Ambassador Program exists to defend and preserve motorized access to public lands by building a strong, informed network of advocates across the country. Our ambassadors serve on the front lines—engaging in policy, monitoring land use decisions, and ensuring continued access for the off-road community now and into the future.Heres how Ambassadors make the difference.
WHAT YOU DO
Represent YOUR Region
Serve as a trusted local advocate who understand the issues and communities in your area.
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Monitor Land-Use Issues
Identify closures, planning efforts, and agency actions that could impact public-land access.
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Support Events & Outreach
Assist with booths, shows, rides, and engagement opportunities across all motorized modalities.
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Share On-the-Ground Updates
Provide BRC with photos, reports, and real-time information to help us respond effectively.
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Educate & Mobilize
Promote responsible recreation and encourage local riders to take action on key access issues.
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Build Community Connections
Strengthen relationships with clubs, businesses, land managers, and local stakeholders.
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WHAT YOU RECEIVE
Official BRC Representation & Credentials
Recognition as an authorized Field Ambassador representing the Blue Ribbon Coalition within an assigned region.
Training & Advocacy Guidance
Structured onboarding and ongoing guidance on BRC’s mission, positions, and best practices for effective public and agency engagement.
Outreach & Event Materials
Approved materials and support for booths, shows, meetings, and public events to ensure consistent, professional representation.
Direct Access & Coordination
Ongoing communication with BRC staff and leadership, including support for regional issue reporting and strategic alignment.
National Network & Early Awareness
Connection to a nationwide ambassador network and early visibility into emerging land-use issues and advocacy trends.
HOW IT WORKS
Region-Based Representation
Field Ambassadors are assigned to specific regions to monitor land-use issues, agency actions, and motorized recreation concerns within their area.
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Issue Identification & Reporting
Ambassadors track emerging access issues and report them through BRC’s coordination system so they can be evaluated, organized, and addressed appropriately.
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Trend Awareness & Early Detection
Regional reporting allows BRC to identify patterns and trends early—improving response time and advocacy effectiveness.
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Coordinated National Response
Local insight is combined with national strategy to ensure consistent, informed engagement across regions and recreation modalities.
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Public & Event Representation
Ambassadors represent BRC at local and national events, meetings, and outreach opportunities within their region.
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Training & Ongoing Support
BRC provides training, guidance, and approved materials to ensure ambassadors represent the organization accurately and professionally.